Unless its a million dollar show car, the use of Zinc-Chromate primer is not nessasary
Powdercoating might have issues because of the prep(blasting) of the panels causeing warpage if the opperator gets careless, I have seen some PC'd body parts come out like glass, but have seen a lot more with orange peel, so one takes their chances with the finnish and the reluctance of the shop doing the PC to do it over. Also PC adds quite a bit of thickness to the metal so some spring adjustment might be needed and make sure the holes for the Dzus buttons are at least 7/16 min. The body must be metal finnished because any filler will lift when put into the oven and scratches left in the panels will magnify.
Easyest way is to sand the body with 60-80 grit and keep changing the disc's often, what you want is a "tooth" on the material and then spray with thin lite coats of primer to get the thin primer into the tooth. once that has been established and you have enough build, then it can be sanded and primerd and then painted like a normal. The absolute best way is to have the alu anodized first and then primer directly over the anodize, sand and paint.
Out here in the west coast we have some painters that think their work is special and want to charge over $3000 for a shorty. Paint is also very expensive out here and color choice varies in cost when dealing with custom candy colors. I spend around $150-200 to have a seat back painted locally. I tell my guy to paint it silver with whatever tone he has left over from the next shoot he does